The Executive Narrative System
Your next client should arrive already trusting you.
Twelve weeks. Your voice and your story on paper, your LinkedIn profile rewritten, and twenty posts written in your name. Then the system is yours.
$10,500 USD, in three payments.
Who this is for
Built for one kind of leader.
This is for you if
- You run an established firm and sell something expensive that a client has to trust you with: a building, a strategy, a fund, a team.
- The work is good and the references are strong, but nothing public says so. Your company shows projects. It does not show a person.
- New clients arrive without context and negotiate you down to the version of your service they already understand.
- You know this needs to be done, and you do not have the time to do it on your own.
- You want to understand the system behind your narrative, whether you run it yourself at Week 12 or keep the writing with me.
This is not for you if
- You would rather keep the stories to yourself. The system runs on what actually happened in your work: the project that went sideways, the client you turned down, the decision that cost you. We shape how it is told, and nothing goes out without your approval, but it has to start with the real thing.
- You want someone to post for you without your involvement. Every post is drawn from your stories and approved by you. The writing is mine; the thinking has to be yours.
- You measure this in likes. The posts are written to be read by the right forty people, and the numbers we track are who is reading and what they do next.
- You cannot give it one to two hours a week and a reply within three business days.
The problem
The right client should not need a sales call to understand what you sell.
You described the pattern yourself, or a version of it. The client who wants to keep control of every decision. The one who wants the design without the build, the plan without the delivery, the advice without the system. They are buying the part of your service they already understand, because nothing in public has shown them the rest.
Your firm’s website shows what was delivered. It does not show who decided, or how, or what they believe about the work. For a client wiring real money from a distance, trust attaches to a person before it attaches to a company.
And the LinkedIn post, if it goes up, reads like it was written by someone four chapters behind you.
That gap is a strategy problem, and it responds to the same discipline as any other strategy problem: a clear diagnosis, a deliberate system, and honest calibration against what the numbers say.
What you get
Four things you own at Week 12.
Your Voice & Narrative Profile
Your register, your themes, and your guardrails, mapped from your own strongest writing and a ninety-minute discovery session. Every post is tested against it. It is the document that makes the difference between ghostwriting that sounds like you and ghostwriting that sounds like a ghostwriter.
Your leadership origin story, written
The one story that explains why you built the firm the way you did, and why a client should care. Written, calibrated with you, and reused across your profile, your posts, and the rooms you walk into.
Your LinkedIn profile, rewritten
Headline, About, Featured, and Experience rebuilt so that the client you want recognises themselves in the first five seconds. Ready to paste in.
Twenty posts, and the system behind them
Every one written by me and approved by you before it goes live. Sixteen publish inside the twelve weeks, two a week from Week 5, with up to three long-form pieces within the count. The last four are delivered at handover and held back on purpose, so you have a fortnight of posts in hand while you pick up the system and the feed does not stop the week the engagement does. At the end, the Content System Document, a 90-day roadmap, and the Handover Kit: your compiled voice instrument, calibrated on your published posts, with its guardrails, scoring rubric and monthly update prompt, so your own writing tool drafts in your register and you keep it current in about thirty minutes a month.
Every post that goes out under your name passes one master test: could only you have written this?
- Rooted in heritage, unafraid of the personal
- The reflective operator
- Aphoristic
- Generous, never self-promoting
- Calm voice, story vehicle
How the twelve weeks run
Clarity, then Craft, then Calibrate.
- What happens
- Discovery session (90 min). You fill a Story Bank of twelve to fifteen stories from a prompt sheet. Voice capture session (60 min).
- What you receive
- Voice & Narrative Profile. Identity & Value Proposition. Content Pillar Map. Organised Story Bank. Ideal client profile.
- Your time
- About 5 hours across the three weeks. The Story Bank is the heaviest lift.
- What happens
- Profile rewritten. Content calendar built. Posts drafted in batches of four, reviewed by you, published from your account. Week 8 checkpoint.
- What you receive
- Profile rewrite. Posts 1 to 8, live at two a week from Week 5.
- Your time
- 1 to 2 hours a week.
- What happens
- Posts 9 to 16 in the same rhythm. Posts 17 to 20 drafted and approved for the fortnight after handover. Performance read against the Week 1 baseline. Final session (60 min) and full handover.
- What you receive
- Posts 9 to 16 live. Posts 17 to 20 in hand. Content System Document. 90-day roadmap. The Handover Kit.
- Your time
- 1 to 2 hours a week.
Two kinds of call. Four working sessions of sixty to ninety minutes, where the foundation is built and the decisions are made. Then a thirty-minute check-in every two weeks, where we read the numbers and adjust the next batch. Email or WhatsApp in between. If I have not heard back on a draft within three business days, I proceed as drafted, so the calendar never stalls.
PortraitWhy one person, and why me
I have spent a career watching powerful ideas fail to travel.
A decade in enterprise technology, sitting beside founders and revenue leaders as nine-figure deals came down to which room believed the story. Earlier, at Target and at the Clinton Foundation, watching the gap between what an organisation had done and what its audience could feel decide what got funded.
The leaders I work with have already done the hard part. What they have not done is give that substance a narrative that works as hard as they do.
Narrative Yield exists to close that gap for leaders whose work already deserves the room. The engagement is built the way I would want it if I were the client: nothing in your voice that was not first drawn from your own words, nothing published that you have not approved, and a system you understand well enough to judge, whether you run it yourself or keep working with me.
Investment
$10,500 USD, over twelve weeks.
| Payment 1, before Week 1 | $3,500 |
| Payment 2, Week 4, as publishing begins | $3,500 |
| Payment 3, Week 8, at the checkpoint | $3,500 |
Payment 1 is the Clarity Sprint on its own. The Sprint is the narrative foundation, also sold separately as a two-week engagement at $3,500: the discovery session, the voice capture session, your Voice & Narrative Profile, your written origin story, your pillars, your organised Story Bank, and a compiled voice instrument you can run yourself. If you want to see the foundation and a piece of the writing before committing to the build, start there. If you stop after it, the documents are yours and there is nothing further to pay.
Included: four working sessions, six thirty-minute check-ins, all twenty posts, the profile rewrite, the Content System Document, the 90-day roadmap, the Handover Kit, and async support throughout.
Outside the scope: company-brand work such as website copy, brand books, or product launches. Any of it can be scoped and quoted separately once the narrative foundation exists.
Questions
Questions I am usually asked on the call.
How do I know this will work?
You will know by Week 8, which is why the checkpoint sits there. The baseline is captured from your LinkedIn analytics in Week 1, and every check-in reads the same measures against it: who is reading, whether they match your ideal client profile, and whether they are doing anything with intent, such as saving, sharing, clicking or writing to you. If the writing is not landing with the right readers by Week 8, we change the writing before Payment 3. What I will not promise is a date for the first inbound call. That has arrived within a quarter of the content in the work so far, and I would rather say so than sell you a timeline.
How much of my time does it take?
One to two hours most weeks. Week 2, when you fill the Story Bank, is closer to three. That includes four working sessions of sixty to ninety minutes, spread across the twelve weeks, and a thirty-minute check-in every two weeks.
Will it sound like me, or like you, or like AI?
Like you. The Voice & Narrative Profile is built from your own writing and your own speech, with guardrails you set in writing. Every post passes one test before you see it: could only you have written this? You approve every post before it goes live, and nothing is published from any account but yours.
Why not an agency, or a cheaper ghostwriter?
Because the market has split. Below about $1,500 a month, ghostwriting is now largely AI output, and LinkedIn’s ranking model demotes it. Above it, agencies sell volume with a junior writer behind the account. Here, the person you meet on the call is the person who builds your voice profile and writes with you, and by Week 12 you understand the system well enough to run it, or to judge anyone you ask to run it, including me.
Can I just do the first phase?
Yes. Payment 1 is the Clarity Sprint, which is also sold on its own: the discovery and voice sessions, your Voice & Narrative Profile, your written origin story, your pillars, your Story Bank, and a compiled voice instrument you can run yourself. Take it alone, and if you continue into the System within thirty days it credits in full.
What happens after Week 12?
You run it. The Content System Document, the 90-day roadmap, and the Handover Kit are written for that, and the four posts held back at handover mean the feed does not stop the week the engagement does. If you want support, there are three ways to continue, decided at the final session once you have seen what the system produces: a quarterly calibration session, a monthly retainer where I keep writing the posts, or a monthly retainer that adds one long-form piece a month. None of them is assumed.
Do you work in French?
Yes. English is the default and the price above is for English. French can be added to a later phase and quoted then.