A decade spent making complicated value land in one sentence.
Narrative Yield was founded by Michaella Mutoni-Dorvlo after ten years selling enterprise software to buyers who did not yet know they needed it, with earlier chapters at Target and at the Clinton Foundation.
Enterprise deals are rarely won on features. They are won on whether the story survives the trip from the room where it was built to the rooms where it gets decided.
She spent a decade learning what makes a story survive that trip, and what makes it die in transit.
That is the method the practice runs on now, applied to leaders rather than software.
The Lens
Michaella was born in Burundi and is Rwandan-Canadian, raised across seven countries on three continents. She works in English and French.
A childhood spent between cultures teaches one thing early and permanently: the same true statement lands differently depending on the room, and the difference is almost never about the facts.
Most narrative problems are that problem.
Her family left Rwanda in 2002. She has returned many times since and reads the continent as an engaged member of the diaspora, on the scale of decades rather than news cycles.
Institutions raising international capital are usually advised by people who know the region or by people who know how capital decides. The work here depends on both.
Michaella holds an MBA from NYU Stern and a BCom from McGill University.
Michaella is the author of a children's book series, The Wondrous Journeys of Isaro and Juru, distributed across Rwanda and North America and the producer of three podcasts recognized by the Canadian Podcast Awards, the Davey Awards, and Essence Film Festival.
Different forms, one discipline.
Each is an exercise in getting a story to survive the distance between the person telling it and the person hearing it.